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Search engines measures a websites relevance by analyzing the links it receives from other websites. The resulting "link popularity" is a measure of the number and quality of links from relevant websites to your website.

It is important aspect for a websites ranking on search engines. Not all link backs are helpful. A link back from a site that has no relevance to your website would really not help. Many such link backs from these sites could actually harm your website and google would not be able to categories your website.

A website getting link backs from sites that belong to the same category carries more weight than an unrelated site. These text links helps search engines categorize your website.

Generally this is promoting your website, product, or service can be a very effective and inexpensive way to help your website traffic grow and succeed online. The higher is your website traffic, the higher is your revenue. Therefore, building links through resource shareing or article writing or press releases or product reviews will benefit your sites

How would you or how should you benefit?
- Increase Website Traffic
- Increase Link Popularity
- Search Engine Ranking
- Increase Link Reputation - Control how people describes your site
- Enrich Your Site Content
- Better Organize Your Link Pages
- Build Search Engine Friendly Link Pages

The goal of most Webmasters is to generate as much traffic as possible in order to sell their products or promote their services.


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