Search Engine Submission
Search Engine Submission: Getting Listed
"Search engine submission" refers to the act of getting
your web site listed with search engines. Another term for this
is search engine registration.
Getting listed does not mean that you will necessarily rank
well for particular terms, however. It simply means that the
search engine knows your pages exist.
Think of it like a lottery. Search engine submission is akin
to you purchasing a lottery ticket. Having a ticket doesn't
mean that you will win, but you must have a ticket to have any
chance at all.
Search Engine Optimization
"Search engine optimization" refers to the act of
altering your site so that it may rank well for particular terms,
especially with crawler-based search engines.
Returning to the lottery model, let's assume there was a way
to increase the odds of winning by picking your lottery numbers
carefully. Search engine optimization is akin to this. It's
making sure that the numbers you select are more likely to win
than purchasing a set of numbers at random.
Search Engine Placement & Positioning
Terms such as "search engine placement," "search
engine positioning" and "search engine ranking"
refer to a site actually doing well for particular terms or
for a range of terms at search engines. This is the ultimate
goal for many people -- to get that "top ten" ranking
for a particular keyword or search terms.
Search Engine Marketing & Promotion
Terms such as "search engine marketing" or "search
engine promotion" refer to the overall process of marketing
a site on search engines. This includes submission, optimization,
managing paid listings and more.
These terms also highlight the fact that doing well with search
engines is not just about submitting right, optimizing well
or getting a good rank for a particular term. It's about the
overall job of improving how your site interacts with search
engines, so that the audience you seek can find you.
On To Submission
The next few "essentials" pages cover the basics of
search engine submission. If all you do is the instructions
on these essentials pages, you'll receive traffic from search
engines. However, if you have time, you should also read beyond
the essentials to understand how optimization can increase your
traffic and other ways you can market your site with search
Major Search Engines and Directories
Google : http://www.google.com
Voted four times Most Outstanding Search Engine by Search Engine
Watch readers, Google has a well-deserved reputation as the
top choice for those searching the web. The crawler-based service
provides both comprehensive coverage of the web along with great
relevancy. It's highly recommended as a first stop in your hunt
for whatever you are looking for.
Yahoo : http://www.yahoo.com
Launched in 1994, Yahoo is the web's oldest "directory,"
a place where human editors organize web sites into categories.
However, in October 2002, Yahoo made a giant shift to crawler-based
listings for its main results. These came from Google until
February 2004. Now, Yahoo uses its own search technology.
AltaVista : http://www.altavista.com
AltaVista opened in December 1995 and for several
years was the "Google" of its day, in terms of providing
relevant results and having a loyal group of users that loved
Open Directory : http://dmoz.org
The Open Directory uses volunteer editors to catalog
the web. Formerly known as NewHoo, it was launched in June 1998.
It was acquired by AOL Time Warner-owned Netscape in November
1998, and the company pledged that anyone would be able to use
information from the directory through an open license arrangement.
While you can search at the Open Directory site itself, this
is not recommended. The site has no "backup" results
that kick in should there not be a match in the human-compiled
database. In addition, the ranking of sites during keyword
searching is poor, while alphabetical ordering is used when
you choose to "browse" categories by topic.